All work

Case study in progress — copy and figures below are placeholders.

WordPress · WooCommerce · FMCG · Food & spices

ramdev store

Bringing a spice brand trusted since 1965 online, with a store that sells as well as it looks.

Client
Ramdev
Year
2024
Services
E-commerce, UI/UX design, WordPress & WooCommerce, Performance & SEO
Ramdev Store interface

Overview

The brief

Ramdev has been a household name for Indian spices for decades. They needed a direct-to-consumer store that carried the brand's heritage, made a large catalogue easy to browse, and turned first-time visitors into repeat customers.

Problems & fixes

What was in the way

Pick a problem to see what was wrong, what we built and what changed.

The problem

Hing, spices, premium ranges, masalas and instant mixes, each in several pack sizes.

What we built

A clear category structure and product cards with pack-size selectors right on the listing, so shoppers add to cart without extra clicks.

What changed

Shoppers go from browsing to cart in fewer steps.

1 / 3

Impact

What it changed

40+Products and pack sizes online
2xFaster mobile page loads
35%More orders from mobile
6 wksFrom kickoff to launch
  • Placeholder: replace with the real change for the Ramdev business.

How it works

Under the hood

Click any part of the system, or play the flow from start to finish.

Step 1 · WordPress · WooCommerce

Store

Catalogue, cart, checkout and offers.

The result

Scroll through the site

Keep scrolling: the page inside the browser moves with you.

ramdevstore.com
Ramdev Store full home page
01 —

Shop from the listing

Pack sizes (100 g to 1 kg) are selectable on every product card, cutting steps between browsing and checkout.

02 —

Heritage, front and centre

Product stories bring the brand's 1965 roots and recipes into the buying journey.

03 —

Built to be managed

The Ramdev team can add products, run offers and update banners without a developer.

Timeline

  1. Week 1Discovery, catalogue audit and sitemap
  2. Week 2Design system and key page designs
  3. Weeks 3–5Build, product import and payment integration
  4. Week 6Testing, speed tuning and launch

Tech stack

WordPressWooCommercePHPRazorpayCloudflareGoogle Analytics

“Placeholder testimonial — replace with a real quote from the Ramdev team about working with Uplift Node.”

Client name · Role, Ramdev

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